Marketplace driven Product Led Growth Initiative for a Marketing Data Cloud

ABc is a marketing data cloud company based in San Francisco and recognized as a Deloitte's Technology Fast 500 company. ABc wanted to drive adoption and growth through marketplaces as part of their product led growth initiative

Objective

ABc functions as a marketing data and workflow cloud, primarily utilizing direct enterprise sales as its main distribution channel
ABc wanted to introduce a PLG growth strategy
Marketplaces such as Looker Studio (formerly Google Data Studio), Tableau, and Amazon Alexa were chosen to establish new distribution channels

Solution

Shipped over 250+ connectors with end to end connector publishing, on-boarding automation and unified query API
Acquired hundreds of new customers through the Data Studio connector gallery

Developed a Tableau WDC (Web Data Conenctor) to connect to the ABc data cloud
Helped convert several enterprise customers through the Tableau integration

Developed an Alexa skill for querying and executive flash briefing
Generated significant new leads in the small agency business category

Coditation's Solution Architecture Powered ABc PLG Initiatives, Enabling New Use-Cases, Unlocking Distribution Channels, and Creating a New Customer Acquisition and Growth Driver

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