Do you know what is the key factor in success of any app? Yes, user experience. This blog tells you why and how user experience impacts your app along with some important tips to improve it.
We live in a digital age and have the power to access quite literally anything from the palm of our hands and hence, a mobile app is a great tool to create a large user base, increase site visibility and generate more sales. “User Adoption” is a process in which new users adopt a system helping them fulfill their needs — whether it’s ordering groceries or buying clothes online.
Resistance to change is embedded in human nature and coming up with creative ways to retain a new user can become a difficult task, but the math is simple — A more user base or better retention percentage is directly proportional to a high user adoption rate. It’s an indication that more users are adapting to newly added or distinct features (supported by research) incorporated in the application for better penetration in the targeted market.
From a business point of view, adoption leads to revenue generation where UX plays a significant role. Alongside addition to the functionality of the software and products we develop for our customers, UX enables us to filter and select the right functionality and helps boost usability which essentially results in effective, smooth, and intuitive user journeys.
According to a study by Standish Group, only 20% of features are actually used, while 50% are barely ever or never used. Customers should be told by the application about the new features. Creating an experience where users discover a new feature/existing feature can improve feature adoption. It’d be a waste of resources, efforts, and money if the users never get to know that such a feature exists.
For some reason, many companies overlook this critical step or fail to use it effectively.
One such use case could be an e-commerce platform connecting small grocery stores in rural India using technology. The most efficient B2C e-commerce model is selling directly to customers,
which means customers can purchase directly from manufacturers or department stores. This e-commerce platform functions as an online mediator with an established supply chain. Having said that, no system in the world is without vulnerabilities. This ecosystem also has its fair share of problems. Let’s discuss some of the worrying areas.
Creating a crisp user experience is of great importance to any business because it is how the customer engages with the product of a business. A positive experience increases the chances of retaining a customer which is the ultimate goal.
Let’s discuss some tips for enhancing the user experience of a product.
Keeping the laws of UX in mind UX laws help in achieving the best possible design solutions to a problem as they are derived from years of research on human psychology and human behavior. Unlike math, it is not an absolute necessity to follow all UX laws (design is very subjective) but it’s never a bad option to perform heuristic evaluations for instance. Example: Fitts Law:
This accessibility toolbar allows users to change the text size and theme of the page as they’re interacting with it (rather than having to navigate to a separate part of the app).
As a responsible employee, a designer should keep the following in mind to make design accessible:
Animation is a powerful tool in a designer’s toolkit. Animated effects can help transport users between navigational contexts, explain changes in the arrangement of elements on a screen, and reinforce the hierarchy of UI elements. Consequently, they are an essential element of interaction design.
When animation is used in a subtle way, it can help users build mental models about how the system works and how they can interact with it. Animations are less critical for user experience when they are simply time-filling visual stimulations during moments of transition (in fact, it’s these down-time animations that often frustrate participants in usability testing). Instead of using animations to provide surface-level delight (that quickly sours), animations can be leveraged for usability: as clues about what is currently happening with the system, as signifiers for how UI elements will behave, and as easily understandable spatial metaphors for the user’s location in the information space.
We just want to put it out there… UX Design is not equal to graphic design and it is NOT a 10-minute task. Analyzing the user flow of a process on a regular basis allows designers to discover pain points and find vulnerabilities by observing the user journey. There are many point of view while doing UX analysis like building user personas, mapping out architectures, creating task flows and sitemaps, building wireframes, etc.
One of the most important aspects while designing is to always keep in mind “You are not the user!” The most effective means of doing this is to find out key user segments and gain empathy with those users. As a designer, it’s easy to get lost in a product and be biased. Empathy breaks through natural limitations and a designer’s cognitive biases.
We hope you have found inspiration in the methods described above and that you now have a deeper understanding about design, user experience and it’s importance. We have no doubt that User Experience will become the differentiator factor between a business’ success and failure in the coming years.
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