Segmentation & Cohort Analysis

Leverage Our Unsupervised Machine Learning Expertise to Build Segmentation & Cohort Analysis

We have delivered deep cohort analytics for millions of consumers, tens of thousands of businesses through combination of unsupervised machine learning, NLP, and classification techniques.

Data Prep

Segmentation and cohort analysis are often performed using a mix of supervised and unsupervised machine learning models. This needs careful architecture of data models and data prep pipelines. Coditation has the experience and expertise to architect and delivers such complex data prep pipelines using Cloud Data warehouses (Snowflake, Redshift, BigQuery), Spark, Kafka, and various orchestration services/engines.

ML Model Chaining

Segmentation is performed on a set of entity (typically a customer and/or business/brand) attributes. Some of these attributes are inferred through classification and regression techniques - especially in cases where 2nd and 3rd party data is involved. At Coditation, we have built and managed 10+ machine learning model chains powering segmentation of entities in retail/e-commerce, healthcare, telecom, and MarTech industries.

Segment Tracking & Versioning

Segments change over the period of time - both in terms of their definition and data - hence, tracking and versioning of segment definitions and snapshots of the underlying data becomes imperative to analyze the performance of the segments as part of the data activation.

Dashboards and Visualization

Working with several filters and grouping conditions makes the presentation of the data and insights complicated. Our UX designers, product managers, and data analysts have delivered 10+ segmentation and cohort analysis projects across 3 industry verticals. This enables you to deliver clutter-free, purpose-built, and insightful visualizations.

Looking to develop audience Insights, carry out segmentation, and cohort analysis?

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Customer Stories

Consumer Insights Platform

We delivered a consumer insights and segmentation platform which helps marketers improve key marketing campaign metrics by over 20%. We analyze millions of identifier for advertisers and their attributes inferred through a library of machine learning classification models to deliver the segments.

Churn Analytics Platform

Learn how we helped a Growth AI platform build and deliver cohorts of customers in the context of churn analytics. The platform enables the key stakeholders to analyze the customer churn propensity - a predictive model - by exposing the underlying signals (support, usage, billing, and marketing data points) through the explainable AI and cohort analysis.

Campaign Performance Benchmarking

Learn how we helped a marketing BI company create industry benchmarks by accurately classifying the businesses using natural language processing and probabilistic neural network (PNN) model. The system uses weak signals such as Google Adwords terms, location, and business name to accurately classify the businesses and establish industry benchmarks for key marketing metrics.